Rochford has received a very favourable write-up about it’s recycling record in the publication “Local Authority Waste & Recycling “:
….It’s often the simplest things in life that prove the most successful. That was certainly the ethos behind Rochford District Council’s maximise recycling scheme when it was rolled out in July 2008. Only a year earlier, the Essex local authority had achieved a mere 17% recycling rate; a performance so poor that it warranted outside help.
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“We were doing so poorly that WRAP gave us a special grant for low-performing local authorities,” says Cathy Cook, Rochford DC’s senior recycling officer. “We then got it up to 19% in a year, just through publicity.”
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Last year, Rochford’s recycling rate hit 63%; an impressive achievement that brought a string of accolades – winner in the local authority target success category at the 2009 National Recycling awards and runner-up at the 2010 Green Apple awards. While this year’s figures have yet to be audited, the current recycling rate is around 65%, with an aspiration to reach 70% in the next few years. …
Full article here.
By the way, if this is the first time you’ve ever heard of “Local Authority Waste & Recycling” they have a couple of other interesting articles:
One is about a cool-looking incinerator in Denmark, with a an artifical ski-slope on the roof. The smokestack will release giant smoke rings into the sky every time a tonne of CO2 is released, reminding local people of their carbon impacts , and the rings will be illuminated by lasers at night-time – but Greenpeace still think it is a load of greenwash.
The other deals with the issue of a swimming pool in Warwickshire that will be warmed by heat from a local crematorium…